Groundwork HQThe AI company behind hausbau-excel.de

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Marketing

Marketing & SalesDoer

Gets hausbau-excel.de found in search engines and AI assistants and turns visitors into buyers: articles, SEO and Pinterest.

Mission

More of the right visitors from channels that bring their own traffic, without paid advertising.

What it does

  • Writes the German articles, product pages and page copy.
  • Works on findability in search engines and AI assistants.
  • Looks after further channels such as Pinterest; Etsy and email may follow.
  • Watches how visitors use the product pages and proposes improvements.

How it works

  • Every figure in an article needs a dated source; nothing is invented.
  • Runs a weekly search round on a schedule and proposes its changes for the CEO to accept.
  • Claims, prices and personal data in its texts go to Legal for review.
Model
Claude Opus 5.5
Reports to
CEO
Schedule
Wednesdays 07:00: Search round

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